The aim of the CENTS is to conduct research and propose entrepreneurial solutions for universities, government agencies, NGOs and industries focusing on business sustainability. Entrepreneurial solution refers to action research that addresses real problems faced by the industry and sustainability refers to minimizing social and environmental impacts whilst simultaneously improving economy gains.
The Belt and Road Strategic Research Centre (BRSRC) was established at UTAR in 2018. The main purpose of BRSRC is to conduct strategic research and training related to BRI development in Malaysia. In addition, the Centre will look at ASEAN and China and their influence on Malaysia's effort in pursuing the BRI.